Hollow Promise

People in London earning modest incomes are caught in a vicious trap. Their earnings are kept flat by a fiercely competitive labour market, while living costs – particularly housing, transport and childcare – have risen sharply. As a result they find themselves working hard to stand still and often feel they are going backwards.

Hollow Promise draws on new quantitative and qualitative research to offer a picture of what life is like for these Londoners, the pressures they face and how they cope – and sometimes fail to cope.

It argues London cannot count itself as successful so long as this group finds it so hard to live in the city.

Download the full report here.

Read about the term ‘Endies’ here.

For reviews, please see: The Guardian or The Week.

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The Frugal Innovator